Project Breakdown

Featured – Campaign Live – Pick of the Week

We worked with Diageo to launch a new responsible drinking campaign, featuring its Captain Morgan rum brand and grime star Lady Leshurr.

The campaign, called ‘#LiveLikeACaptain’, includes a music video featuring lyrics written by Lady Leshurr and produced by Swifta. The ad highlights the potential pitfalls of excessive drinking on a night out, before rewinding to tell an alternative story where “positive choices” are made.

The #LiveLikeACaptain initiative also features a website where consumers can access information about responsible drinking as well as win tickets to see Lady Leshurr in concert. Ads are rolling out across Spotify to educate our target demographic as well as a series of Facebook Canvas ads.