Project Breakdown

EE x BT Sport – Plan Envy with Rio Ferdinand

During the pandemic, we (Saatchi & Saatchi) were tasked with launching EE’s new Full Works Plan for iPhone as part of the new iPhone 12 launch, which included the BT Sport app for free.

My concept was chosen from a group of ideas put forward and changed from a social campaign to a full through the line campaign, extending into TV and more. We were then asked to include Rio Ferdinand and BT Sport presenter Darren Fletcher.

This was the first piece of work I had to art directing remotely due to pandemic restrictions.