Project Breakdown

USN – Greatness Inside – Brand Refresh (RocketMill)

I lead the creative for the USN pitch at RocketMill in early 2021. USN wanted to develop and launch a new brand strategy, including a new strapline and visual identity.

I was responsible for concepting the Greatness Inside strapline and new visual identity inspired by the idea athletic performance is about more than physical training; mental strength and nutrition play a fundamental role in an athlete’s success.

USN Greatness Inside
USN Greatness Inside
USN - Mind - Greatness Inside Mental Health