Project Breakdown

Visa Global – Fifa Women’s World Cup 2019 (Saatchi & Saatchi)

Featured in Marketing Week’s Best Marketing Campaigns of 2019

The global campaign showcases a series of authentic vignettes, inspired by the true stories of female football players, including Team Visa athletes, Lucy Bronze(Great Britain), Eugenie Le Sommer(France), Kim Little(Scotland), Dzsenifer Maroszan(Germany) and Nadia Nadim(Denmark). With football as the background, the films display how moments of acceptance and empowerment can have a profound impact on one’s life. Whether it is Maroszan scoring the deciding goal during the Rio 2016 Olympic Games final, or Nadim being selected as a member of the under-15 regional team in Denmark after arriving in the country as an Afghani refugee, each of these athletes have experienced moments that have defined their lives and inspired them to greatness.

 

The global campaign was activated in 33 markets, featuring a combination of hero and social films and spanned broadcast television, digital, social, print and out-of-home.

 

I was responsible for concepting all reactive print work, social and digital content including writing 15 videos with athlete’s such as Lucy Bronze, Nikita Parris and Nadia Nadim.

Nikita Parris

Lucy Bronze

Nadia Nadim

Main campaign advert