Sony Xperia X - Carphone Warehouse

The Sony Xperia X offers one of the best cameras on the market, with a 0.6 second stand-by to capture time. The campaign looked at promoting Moments, prompting customers to never miss a moment with the ultra-fast Sony Xperia X. To translate this into an engaging social campaign we created a video ad series which pushed the limit of Facebook ads. We created a series of 1 second ads, filled with vibrant activity to show how much can happen in a moment. We challenged the community to find a hidden 'X' in each video, making them re-watch each 1 second ad over and over and amassing over 1.8 million views.