Carphone Warehouse Samsung S8 Launch

Winner – Best Use of Social – The Drum DADI Awards 2017

To launch the new Samsung Galaxy S8, we looked to create a launch video which would cut through the usual tech reviews around the release date. Partnering with the infamous Chicken Connoisseur, we looked to bring a little Carphone humour to the review. Racking up 1 million views within 70 hours and currently sitting at 2.6 million views on Facebook alone. Picking up plenty of press along the way, such as The Drum.

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