Client: Google (Chrome, Gemini, Android, Pixel and Cloud)

Agency: 1000heads USA

F1 victories aren’t solo acts. They’re the sum of thousands of micro-decisions, tools, and teammates working in sync. Fans know the drivers; they rarely see the network behind them.

When McLaren were about to secure the 2025 Constructors’ Championship, we set out to celebrate more than a trophy, spotlighting the collective effort, from drivers and pit crews to engineers, factory staff, and partners like Google, that made the season possible.

A social-first celebration that turns the spotlight from the podium to the people and partners who power the win, elevating Google’s role as a quiet force multiplier (Chrome, Pixel etc, and collaboration tools) inside a culture of relentless teamwork. The campaign included a 60-second 16x9 and 9x16 video, as well as supporting 15-second cutdown content specific to each Google brand.

Posted across multiple channels (Facebook, Instagram, TikTok and YouTube) as well as numerous accounts, including Google, Google UK, Google Pixel, Google Pixel UK, Google Gemini, Google Chrome and Android. The content was the expanded to be utilised in Mexico.